The Holy Grail:Can you cut sales costs and grow revenue simultaneously?
In sales and marketing, when it comes to growing revenue and cutting costs, we usually separate our thinking. Either we do one . . . or we do the other.
But not both. Right?
But why not both?
This concept of simultaneous cost-cutting and revenue growth requires us to stretch our minds a bit and to understand the [...]
Business today – a crisis or an opportunity
Isn’t it funny how different business leaders react differently to the current world economic situation. Sure, business overall is down and sure, there needs to be some right sizing as a result – but there is no reason for businesses to ‘batten down the hatches’ and prepare for a long siege – better than 90% [...]